Privacy Policy

Summary

We take your privacy seriously and want to be clear about how we use your personal information. This Privacy Policy explains why we collect your data, who we might share it with, what your rights are and anything else we think you should know.

This Privacy Policy explains how we process personal data when you use our dash cam, its in-vehicle features (including video and GPS), our mobile/desktop applications, cloud portal and when you contact our support.

1. Who we are and our contact information

TruVisia, are the Data Controller of the personal data that you provide on our website, via our mobile phone application or within the Autonomise platform. In respect of data you download to personal devices the user will be the Data Controller.

Where a third party is involved in the provision of goods or services to you, we recommend that you also review their Privacy Policy as this will tell you how they will process your information.

TruVisia is a trading name of Visiontrack Limited ("TruVisia", "we", "us", "our"). Visiontrack Limited is a company incorporated in England and Wales (company number 03350417) with its registered office at 45 Westerham Road, Bessels Green, Sevenoaks, Kent, TN13 2QB. Visiontrack Limited is part of the Markerstudy Group of companies who provide goods and services under various brands. If you want to know more about the Markerstudy Group, please see here.

If you have any questions about how we use your information, you can email us at dataprotection@markerstudy.com or info@visiontrack.com.

2. What Information is collected

We follow strict rules to keep your personal information safe. The type of information we collect depends on the service you use and your situation.

Here's the kind of information we might collect:

Personal information – such as your name and date of birth
Contact Information – personal address, telephone numbers and email details
Identification Information – driving licence, usernames and social media identifiers
Device & footage data – video and still images, date/time, vehicle registration plates, surrounding road users, GPS location and speed, g-sensor/impact events.
Telemetry & technical data: app version, device model, crash logs, and IP address
Third-party reports: if you share clips with insurers, police or third parties via our portals, we process associated metadata and recipient details.
Appearance and Behavioural – including your gender, age, images, demographic data and behavioural data e.g. activity logs
Financial Data – includes credit and payment card numbers, bank account details, payment information
Authentication data – includes account log-in information, passwords and memorable data for accessing your account both via the mobile application and Autonomise
Telephone recordings and online chat transcripts – information obtained during recordings of telephone calls or online chats with our representatives
Communication preferences – including promotion entries and customer feedback. Any information relating to promotions and prize draws, response to surveys, complaints and details of your customer experience
Website & Platform Usage – details of transactions, information provided on forms, technical information, IP addresses, login information browser type plug ins and version, time-zone settings, operating system, URLs, click streams to and from our website, page interaction
Cookies – small files that help us understand how you use our website (see our Cookie Policy for more).
Communications – we record the date, time, click rates, device type, IP address when you open our emails or texts. This helps us improve customer service and prevent fraud.

We do not seek to collect special category data. However, it may be incidentally captured in footage (e.g., health-related inferences or union membership from signage). We avoid actively analysing such characteristics.

If you do not provide account data, we may not be able to create or maintain your account and services.

Transparency for drivers, recorded bystanders & passengers - if you use our dash cam in a business context you are a data controller and must inform people via vehicle signage that you are recording data. If other drivers use your vehicle you must inform them that dash cam footage is being recorded and audio must be off by default except in justified exceptional circumstances.

3. How we collect and share your information

We collect and share your personal information at different points while you are using our services, and we obtain and share your information in a few different ways:

From you/your devices when you install, drive, upload or share footage.
Automatically via device sensors/apps.
Your chosen recipients (e.g., insurers, legal representatives, police) when you instruct us or where legally required.
Service providers (processors) cloud hosting, content delivery, payments, support tools, SMS/email platforms.
Authorities where we are legally required or permitted to disclose (e.g. for police investigations or to prevent/detect crime).
if you contact us electronically we may collect your electronic identifier e.g. Internet Protocol (IP) address or telephone number supplied by your service provider
from phone calls or online chats – we usually record these to support what was said, improve our service and for training.
when you register on our website or mobile application, subscribe to our services, search for a product or place an order on our website for products or services, we may track things like what you click on and what you type into forms
participation in discussion boards or other social media functions on our website or mobile application
leave a query or correspondence on our website
enter a competition or participate in a competition
when you complete a survey
when you contact us to make a complaint or report a provider with our website, platform or any other activity undertaken by TruVisia.

We may share information with, or receive information from, trusted third parties where needed to provide services or features, such as software support for your subscription. We require them to keep your data safe and only use it for agreed purposes.

We do not use your personal data for any other purpose other than those outlined within this Privacy Policy.

To the extent the Collected Data includes Personal Data, we will remove all Personal Data, including any data identifying the driver or vehicle, to anonymise the Collected Data ("the Anonymised Data") prior to us using. We may combine your Anonymised Data together with the anonymised data of other customers.

We may use the Anonymised Data to enable us and our Group, to develop, provide, distribute, display, and maintain current and future versions and evolutions of our products and Services, to develop new products and services, or for any other purpose as we see fit, including but not limited to making the Anonymised Data available, directly or indirectly, in whole or in part, to our customers, distributors, resellers, partners, end users or selected third parties, whether for their own benefit and use or for further distribution and use.

Data will be shared with other companies within the VisionTrack group:

Autonomise – our cloud based portal that allows you to view and manage your dashcam footage.

4. Why do we need to use your information & the lawful basis

We may process your information for a number of different purposes. For each purpose, we must have a legal ground for such processing. When the information that we process is classed as special category or sensitive personal information, we must have an additional legal ground for such processing.

Please see below for more details on these legal grounds.

Purpose	Examples	Lawful basis
Provide the dash cam and services	To set up device activation, account set up, syncing footage to cloud, portal access and customer support.	Performance of Contract
Record journeys & incidents	To capture/secure video, impact auto-save, GPS tagging	Performance of Contract
Security & service integrity	To detect/prevent abuse, maintain logs, back-ups, restore access	Legitimate Interest for compliance with security obligations
Additional Processing of dash cam footage	Aggregated and anonymised data processed via our platforms	Legitimate Interest
Research and Development	To research and develop products	Legitimate Interest
Improve	To perform analytics, crash logs, feature telemetry (aggregated and anonymised where possible)	Legitimate interest
Legal/insurance claims	providing footage to you, your insurer, police or courts when lawfully requested	Legitimate Interest or in some cases legal obligation
Marketing	To provide offers and promotions	Consent
Cookies & similar tech	Analytics, preferences, optional marketing cookies on our website/app	Consent

Whether you provide us with the information, or we collect information from you or we are provided with the information from other sources, we may use this information to:

To complete the purchase of a device
To provide and manage contracted services
To allow you to participate in interactive features of our services/website or platform
To administer our websites and platforms for internal operations including troubleshooting, data analysis, testing research and statistical purposes
To notify you about changes to our services and products
To improve our customer experience and resolve any complaints you may have.
To personalise your repeat visits to our website and platform
To measure the effectiveness of our advertising
To conduct data analysis to assist us with pricing our products, detect trends.

If our business is ever sold or merged with another company, we may need to share your information – but we'll make sure it stays protected and is only used for the right reasons.

Existing Data

We'll check our records to see if you've had a product with us before.

5. Other uses of data

Payment and Card Information

We use your payment details to process your payment and manage any money owed under your contract. This might involve sharing your payment information with banks, credit agencies, or debt collectors to help with things like processing payments, refunds, or handling claims.

If you have taken out credit you can find further information within the credit agreement.

Payment card details will be kept allowing us to deal with any refund or payment queries that may arise, including after your contract has ended. We protect your information in accordance with industry recognised data security standards (PCI-DSS), ensuring the secure handling of essential data including names, security codes, and card numbers.

Marketing

We'd like to keep you up to date about our own products and services that might be of interest to you. You'll always have the option to opt out when we contact you by phone, email, or through our website.

You can stop marketing messages at any time by:

Clicking on an 'unsubscribe' option in an email
Getting in touch using the contact details provided in your product documentation
Using the Contact Us details provided in this Privacy Policy.

This won't affect any service-related communications.

Research and Analysis

Sometimes we may contact you by post, email, or phone to ask for feedback or invite you to review our services. We may also ask research companies to do this on our behalf.

We use data to improve our services and products. We may share this data with our partners, usually in a way that doesn't identify you. This data won't be used to make decisions about you personally.

We also look at how you use our website to help us improve it. We do this because it's in our business interest to make our services better. We take care to protect your rights when using your data this way. If you don't want to be contacted for research, just let us know.

Competitions and Special Offers

If you enter a competition or special offer, we'll use your personal details (like your name and contact info) to run the promotion. We might need to share your data with others, like suppliers, to send you a prize.

Artificial Intelligence (AI)

TruVisia will perform necessary checks when utilising AI models to comply with data protection laws and relevant regulations prior to any processing. Data security and encryption will be applied to any personal data used.

Types of processing we may perform:

We may check your information against our own records and trusted third-party databases (including public ones) to make sure everything is accurate.
If something in your information looks suspicious or doesn't match what you've told us before, our system may flag it for fraud or money laundering checks.
We also use your data to help us improve our services. This includes using AI and machine learning to analyse trends, train our systems, and better understand our customers.
These tools help us predict what products people might need and spot potential fraud. We also use them to make sure our data is accurate and up to date.

We always follow data protection laws and take steps to keep your information safe and secure.

When We Use Sensitive Information

We may need to use sensitive personal data (like health or criminal history) for reasons such as:

Meeting legal checks, like anti-money laundering rules.
Preventing or reporting crime.
Investigating and preventing fraud.

6. How long do we keep your information

We will keep your personal information only as long as needed to meet our legal and contractual obligations. It is important that you are aware that retention periods vary depending upon the circumstances.

We may keep your data to:

Help prevent and detect fraud
Answer any questions or complaints about your contract
Carry out research to improve our products and services

In respect of Dash Cam footage the following will apply:

Routine loop recordings (SD card) configurable by card capacity and not processed unless synced with Mobile app.
Cloud copies typically 180 days unless you actively save/bookmark or an incident is flagged.
Incident footage you save or share: retained while your account stores it or as needed for claims/investigations; deleted when no longer required.
Research & Development – 24 months from upload.

If you'd like to know exactly how long we'll keep your information, just contact us using the details in this Privacy Policy.

7. Keeping your Information safe

The personal information you provide is held securely and in confidence by us in our computer systems and other records. When we process your personal information, we do so in compliance with the law. We maintain strict security standards and procedures to prevent unauthorised access to your data. We use technologies, such as data encryption, fire walls and server authentication to protect the security of your details.

8. Overseas Transfer of your information

As previously mentioned, we may use third parties to provide all or part of the service to you. In these instances, while the personal data you provide will be disclosed to them, it will only be used for services for which we have engaged that third party.

If any of these companies are based outside the UK, we'll make sure your data is still protected. We do this by:

Checking their security and data protection standards
Using secure ways to transfer your data
Having legal agreements in place that meet UK data protection laws

These agreements often include Standard Contractual Clauses or International Data Transfer Agreements. If you want more details, just get in touch.

9. Your information rights

You have several rights under data protection law. You can contact us at any time to use any of these rights. Sometimes we may not be able to agree to your request—for example, if it affects someone else's privacy or if the law says we can't. If that happens, we'll explain why.

Here's a summary of your rights:

Right to Access your personal information

You have the right to ask us to provide a copy of the personal data that we hold about you. This is called a Data Subject Access Request or "DSAR".

When contacting us please describe the information you require and include the following: your full name and your full address. For security purposes we may need to ask you for further information to verify your identity. If you require information sending to different contact details to those held on your contract, please include a copy of your passport or driving licence and proof of address such as a recent utility bill to assist us in verifying your identity. We might also need to ask you for additional information to help us locate the data that you are looking for.

Once we have all the information that we need to process your DSAR, we will respond within one month unless your DSAR is very large or complex, in which case we may need to extend this period. If we need to do this, we will let you know.

Right to Rectification

We make sure that your personal information is correct and up to date. If you think the information we have is wrong, please tell us. Once we check that you are who you say you are and confirm the right changes, we'll fix any mistakes as soon as we can.

Right to Erasure

You also have the right to ask us to delete any personal information we have about you. We must delete your information in some cases, like when we no longer need it. But sometimes, the law lets us keep it, like if we need it to manage your contract or to prevent fraud. We will always keep your personal information according to our rules for how long we should keep it.

Data Portability

You have the right to ask us to give you a copy of your personal data in a format that computers can read. You can also ask us to send this data to another company. This applies to the personal data you gave us, which we have processed electronically, like the data you entered on our website.

Right to Restrict Processing

You can request that we only store your personal data in limited cases, such as when there's a disagreement about its accuracy and validation is needed.

Right to Object

You can ask us to stop using your data for certain reasons, like marketing. But we may still need to use it for things like managing your policy or preventing fraud.

Right to Complain

We aim to provide you with the high standard of service you expect. If you are unhappy with how we used your data or have a complaint, please contact us by email or post using the details below.

10. Contacting Us

If you have any questions about this Privacy Policy or your rights, you can contact us:

By email: dataprotection@markerstudy.com

By post:
Data Protection Officer
Markerstudy Group
Fusion House
Katharine Way
Bretton
Peterborough
PE3 8BG

If you're still concerned about how your data is being used, you can contact the Information Commissioner's Office (ICO), the UK's independent authority for data protection.

The independent authority details are as follows:

If you are located in the UK, contact The Information Commissioner's Office (ICO) on 0303 123 1113. For further details, you may visit the ICO website https://ico.org.uk.
If you are located in Guernsey, contact The Office of the Data Protection Authority (ODPA) on 01481 742074. For further details you may visit the ODPA website at https://www.odpa.gg/
If you are located in Jersey, contact The Office of the Information Commissioner (OIC) on 01534 716530. For further details you may visit the OIC website at https://oicjersey.org

For information requests from competent authorities such as the Police, wishing to request disclosure of personal information held by us, please send to dataprotection@markerstudy.com.

11. Updates to this Privacy Policy

We review and update our Privacy Policy from time to time, especially if there are important changes in how we use your personal information or how we need to contact you. These updates might be due to new laws, changes in technology, or government rules.

We recommend checking our website regularly to stay up to date. If you keep using our services after we've made changes, it means you're happy with the updated policy.

This Privacy Policy was last updated: July 2026.